Why we share?

There are different motivations to share content on the Internet.

Some years ago,  email was the main tool for sharing content,  websites, or any other interesting content.

In the last few years the irruption of the social media networks and mobile devices has dramatically increased the options to share content.

Nowadays it is possible to share any kind of content from everywhere at any time.

Sharing is part or our lives. An importante part of our lifes.Existing content or content created by ourselves.

As an example, only in Facebook 70 billions pieces of content are shared each month.

But motivations to share change from one person to another.

Some sharers share for a professional purpose. Some of their motivations could be make their jobs easier, networking or getting more clients, educate their colleagues, show their expertise on a certain area… sharing is a another task in their daily routine.

A different kind of sharer is that wich try to be useful for the community. For this sharers getting involved in the world, enrich other´s lifes, support different causes… are their motivations, they think  more on us than on themselves.

According to the research “The psychology of sharing” by The New York Times, there are six different types of sharers with their own identities:

1. Altruists.

            Helpful

            Reliable

            E-mail

            Thoughful

            Connected

2. Careerist.

            Linkedin

            Valuable

            Intelligent

            Network

3. Hipster.

            Less like to email

            Cutting edge

            Creative

            Identity

            Young

            Popular

4.Boomerangs.

            Reaction

            Validation

            Empowered

            Twitter

            Facebook

5. Connectors.

            Creative

            Relaxed

            Thoughful

            Making plans

            E-mail

            Facebook

6. Selectives.

            Resourceful

            Careful

            Thoughful

            Informative

            E-mail

Psychology of sharing

Psychology of sharing

By Antonio Garcia Martin

 

Follow me on Twitter @antonio_g_m

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31. January 2014 by Antonio
Categories: Content | Leave a comment

SEO vs new SEO [Infographic]

Probably, one the most common sentences we have heard lately about SEO is “SEO is dead“.

The last changes in Google´s algorithm have changed seo as we knew it.

But they have not killed SEO. They have changed it.

New SEO is more social.

Social media networks are more important to get positioned than old SEO tactics. Using #hashtags and getting interactions are good ways to get a better rank.

On the other hand, content.

Quality, original and relevant content focused on users. It makes sense. This content will be share on the social media networks by users.

A perfect circle wich will feed the SEO and content strategies.

But we can not lose sight of the rest of variables on Google´s algorithm.

SEO vs. New SEO – Sustainable and Algorithm-Proof Marketing Methods That Work

SEO vs. New SEO – Sustainable and Algorithm-Proof Marketing Methods That Work

Source:

http://positionly.com/blog/infographics/seo-vs-new-seo-sustainable-and-algorithm-proof-marketing-methods-that-work

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27. January 2014 by Antonio
Categories: Content, SEO | Leave a comment

#Londonin3seconds bridge in Camden

A new 3 seconds video about London. This time some lights that is posible to  find them under one bridge at #Camden, near the Camden Lock.

Usually bridges are seen from above, we use to walk over there missing what is underneath. But under the bridge a new perspective is waiting. In theory, they should be dark, but lights are waiting there,  lightning the path. Even some blinking lights playing with its reflection on the water.

Watch all videos about #Londonin3seconds on Youtube

 

#Londonin3seconds Camden tunnel from Antoniogm on Vimeo.

Watch all videos about #Londonin3seconds on Vimeo

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21. January 2014 by Antonio
Categories: #Londonin3seconds, Video, Vimeo, Youtube | Leave a comment

#Londonin3seconds mind the gap

A new video on my project #Londonin3seconds inspire by probably the most iconic London´s sentence mind the gap.

If you have ever been in London and have used the Tube, you have heard it, for sure. All days it sounds hundreds of times all over its 170 stations. And today is one of the most famous London´s iconic sounds, repeated all around the world by thousands of tourists.

Even there is a emotive love story hidden behind this sonorous icon.

 

Hope you enjoy it!


Watch all videos about #Londonin3seconds on Youtube

#Londonin3seconds mind the gap from Antoniogm on Vimeo.

Watch all videos about #Londonin3seconds on Vimeo

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15. January 2014 by Antonio
Categories: Video, Vimeo, Youtube | Tags: , | Leave a comment

#Londonin3seconds A little piece of love

Here is the new video on my project #Londonin3seconds titled A little piece of love.

One of the thousands of neon sings that fill the streets, walls and alleys of London. But not an usual one.

Probably the shape, the small glow before it turns on, or the red light in the night sky… something took my attention.

 

I hope you enjoy it.

Youtube

Watch all videos about #Londonin3seconds on Youtube

 

Vimeo

#Londonin3seconds A little piece of love from Antoniogm on Vimeo.

Watch all videos about #Londonin3seconds on Vimeo

 

 

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08. January 2014 by Antonio
Categories: Content, Video, Vimeo, Youtube | Tags: , , , , , , | Leave a comment

London in 3 seconds #Londonin3seconds

This post is going to be slightly different from the rest of the posts on this blog.

On this post I am not talking about social media, online marketing or advertising.

I am going to focus a little bit more on creativity and content creation  introducing a personal project I have called London in 3 seconds #Londonin3seconds.

#Londonin3seconds London in 3 seconds

#Londonin3seconds London in 3 seconds

In this project I will show those little moments than happen in London through only 3 seconds lenght videos. From a traffic light to a boat in the Thames or a door closing… the only thing in common for all the videos is that all happened in London.

At the same time, I am using this project to understand better how to express myself and create content using the video format.

The Platforms

To develop this project I am using Youtube and Vimeo, the two main video platforms at the moment.

On Youtube you can find the channel called London in 3 seconds.

https://www.youtube.com/user/Londonin3seconds

On Vimeo you cand find the videos on the channel London in 3 seconds

https://vimeo.com/channels/londonin3seconds

Taxi in Tower Bridge from Antoniogm on Vimeo.

The hashtag – #Londonin3seconds.

To share and find the videos on the socialnetworks, I am using the hashtag #Londonin3seconds when posting a new video or any update related with the project.

I hope you enjoy the videos.

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06. January 2014 by Antonio
Categories: Content, Video, Vimeo, Youtube | Tags: , , , , , | Leave a comment

You are more patient when is about video ads

You are more patient when is about video ads

You want it all and you want it now. Specially online where patience doesn´t suit into user´s habits.

Less than a second is enough to loose a user.

But this fact is slightly different if we talk about online video ads when comparing them to other formats of online ads. Users show a little bit more patience for videos. A fact to consider according to the bigger presence of online video day by day.

That is what S. Shunmuga Krishnan and Ramesh K. Sitaraman have found on their research “Understanding the Effectiveness of Video Ads: A Measurement Study(click here to download) through 362 million videos and 257 million ads from 33 video providers in a 15 days period.

Some interesting facts we need to consider from this research are:

1. Mid-roll ads are more likely to be completely watched than pre-roll o post-roll video ads. Actually the rates were 97%, 74% and 45% respectively.

Mid-roll ads are more likely to be completely watched video ad completion rate.png video ad returning visitor

2. Time is an important factor as well in success for a video ad. 20 seconds video ads got a 60% of completion rate. The lowest if we compare with 15 seconds ads, which had 84% completion rate. Or 30 second ads with the highest completion rate at 90%.

. Time is an important factor as well in success for a video ad

3. The duration of main content is an important factor in the success. The longer the video the higher the completion rate. For longer videos the completion rate rises to 87%, but drops to 67% or shorter ones.

4. The relation between content and ads is also important for the success. Related contents are more likely to be watched than non related one.

5. It does not seem to be big differences between the day of the week to watch the complete video ad.

6. Returning visitors show more likely to watch video ads than new visitors.

 Returning visitors show more likely to watch video ads than new visitors

7. Users are more patient finishing to watch a pre-roll ad than waiting for a video ad to load.

8. One third of users adandon the ads during the first quarter, and the other twho third abandon the ad later than the first quarter.

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29. October 2013 by Antonio
Categories: Video | Tags: , , , , , | Leave a comment

Error 404. 7 ways to turning an error into a hit.

How many times we are surfing the Internet and we can not search the site we have been searching for hours?

Sometimes is not posible to find what are searching. And when it happens on the Internet you find the 404 error or “Not found”.

Wikipedia 404 not found error page

At first sight this is an annoying experience. But at the same time, it is an opportunity to turn the error into a hit.

This pages use to be an underused resource, showing in most cases a standard error message.

Usually all the website is carefully planned, except the 404 error page, as it will be a minor part of the website.

So why continue using a standard and non useful 404 error page?

404 error pages are in most cases one of the most visited pages, so let´s use this error page to push our strategies. As we can change it at any moment, is it posible to addapt it to different purposes.

Let´s change the point of view and think on it as another resource to achieve the target.

If you are still using an impersonal error message in the following lines you will find some ideas and examples about how using the 404 error page can turn an error into a hit.

1.     Include a searcher.

Broken links, changed names or many other causes can make the 404 error page to appear. So why don´t offer a search box?

Users could use it to search through the existing content in the website. Users will get related content to their search.

A good chance increase time users spend on the website.

2.     Promote corporate content.

There is no bad opportunity to promote our contents, and the 404 error pages are a good one for it.

If you own a blog you can use it to promote your most read entries, your last entries… to get new suscribers to your newsletter or increase your Twitter followers.

But you can also promote your content in other platforms and different formats as video, pictures, podcasts…

An example of this way to make a clever use of the 404 error page is the Titleist´s error webpage .

Titleist 404 error page

3.     Being different.

Probably this is the most common use for 404 error pages.

Telling the same but in a different way. There are lot of examples in many different sectors.

Some funny examples are Cloquo or South Park.

Cloquo 404 error not found

4.     Entertainment.

In some cases users can be frustrated for the missing content.

Is the moment to give them something to release that frustration.

In Blue Fontain Media know it, so they offer a PacMan game on their error page.

Blue Fontain Media 404 error page

Or the company can use this webpage to tell a story as Blue Daniel does.

Blue Daniel 404 error page

Or Steve Lambert´s website is another example of that.

Steve Lambert 404 error page

5.     Know more about the users.

The more we know about the audience the better we can create content for them. Why don´t introduce a survey on our 404 error page?

Depending on our needs we can ask about our services, products or their preferences to get free quality information. Another way to get information to create new content.

6.     Customer service.

In some cases users can´t find the page, but they can be redirect to have contact with a person or a branch of the company.

An example of this is the Hilton Hotel´s 404 error page.

Hilton Hotels 404 error page

At the same time, the 404 error page can show other related products, links to social media profiles or the corporate blog, as My Bank does.

My Bank 404 error page

7. Public Service

There are other projects that use 404 error pages for public service iniciatives.

The Not Found Project is an iniciative that shows the picture of missing children every time the 404 error page is shown on your website. At the moment more than 3500 websites have joined them.

Not Found project

Proud errors follows the same idea. But for this startup they spread the word about many different causes from animals to sports.

 Proud Errors

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01. October 2013 by Antonio
Categories: Social media | Tags: , , , , , , , , , , , | 2 comments

The importance of building alliances on Social Media

Content is the king. But content is not enought to achieve our targets.

We need to spread the content. We need people share the content. We need the content keep alive…

Trying to do everything on our own is a huge effort, specially if we don´t have more resources than our time. But there is always a way to make things easier. And do it in the right way, not cheating or using shortcuts…

One way to achieve it is creating alliances.

The first step to create an alliance is stablish the target. For that, we need to made a sincere internal research. After that we need to evaluate what we want to get from the alliance, and also, what we can offer to our future allies.

Once we have stablished the target and what we can offer in exchange, is time to search the candidates. This stage must be exhaustive. We must research their reputation, historial, if the really have what we need… and if they need or are interested in what we can offer them.

We also have to know wich is the price of the alliance. We need to be flexible and know how the alliance is going to affect us. We have to have into account all the variables. And not all of them have the same value for us and for the other part. In best scenario a variable will be very important for the other part but we could do it without effort.

Once we have chosen the candidates, it is time to order them from most to less interest and start to contacting them.

Whan can I get creating alliances in Social Media?

Perhaps the most inmediate and perceptible is the growth of friends or followers. So we will spread more our contents.

Getting more business opportunities will be another consecuence. Not only for increasing followers but also for the added value the other parts have receive from the alliance.

We will also receive more information wich help us to make a decission, create new businesses or any other actions…

Another interesting point is how alliances can help us to improve o introduce new processes in our business. We can learn how to optimize time, costs, delivery… key factors to be succesful.

In your experience… how alliances have been for you?

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25. June 2013 by Antonio
Categories: Content | Tags: , , | Leave a comment

Does social media influence in purchase decisions?

The answer is yes.

This research from 2010 supports the answer. But there are other newer researches, as this wich shows how a 28% of respondents are influence by social media.

You can find the complete research on this link.

shop-social-media

Image source: Image source: http://www.creditdonkey.com/social-media-buying.html

But social media is not the only factor with influences in purchasing.

We are more social everyday, but we also pay attention to others factors as the store, quality, shipping, size…

In the next infographic is possible to identify what is important for buyers when they have to decide about a purchase.

what-influences-a-purchase-decision

Image source: http://www.infographs.org/2013/04/what-influences-a-purchase-decision-infographic

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26. April 2013 by Antonio
Categories: Social media | Tags: , | Leave a comment

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