There is different motivations when we share content on the Internet.
Some years ago, we shared content using email, or websites, if you had one.
In the las few years the combination of social media and mobile devices has dramatically increased the options to share content.
Is it possible to share any kind of content from everywhere at any time.
Original content created in that moment or existing content. Share is part or our lives. An importante part of our lifes. As an example, only in Facebook 70 billions pieces of content are share each month.
But not all of us have in common the same motivations when sharing.
Some sharers have professional motivations for sharing. Make their jobs easier, networking or getting more clients, educate their colleagues, show their expertise on their area… sharing is a another task in their day.
A different kind of sharer is that wich try to be useful for the community. Getting involved in the world, enrich other´s lifes, support different causes.. these sharers think more on us than on me.
According to the research “The psychology of sharing” by The New York Times, there are six types of sharers with their own identities:
Less like to email
Probably, one the most common sentences we have heard lately about SEO is “SEO is dead“.
The last changes in Google´s algorithm have changed seo as we knew it.
But they have not killed SEO. They have changed it.
New SEO is more social.
Social media networks are more important to get positioned than old SEO tactics. Using #hashtags and getting interactions are good ways to get a better rank.
On the other hand, content.
Quality, original and relevant content focused on users. It makes sense. This content will be share on the social media networks by users.
A perfect circle wich will feed the SEO and content strategies.
But we can not lose sight of the rest of variables on Google´s algorithm.
A new 3 seconds video about London. This time some lights you can find in one bridge at Camden.
Usually bridges are seen from above, but under the bridge is possible to find a new perspective. In theory, they should be dark, but you can find lights. Changin lights reflected on the water.
A new video on my project #Londonin3seconds inspire by probably the most iconic London´s sentence mind the gap.
If you have ever been in London and have used the Tube, you have heard it, for sure. All days it sounds hundreds of times all over its 170 stations.
Hope you enjoy it!
Here is the new video on my project #Londonin3seconds titled A little piece of love.
One of the thousands of neons you can find in the streets and alleys of London. Probably is the shape, the small glow before it turns on… something made it interesting for me.
I hope you enjoy it.
This post is going to be slightly different from the rest of the posts on this blog.
On this post I am not talking about social media, online marketing or advertising.
I am going to focus a little bit more on creativity and content creation introducing a personal project I have called London in 3 seconds #Londonin3seconds.
In this project I will show those little moments of London using only 3 seconds videos. From a traffic light to a boat in the Thames or a door closing… the only thing in common for all the videos will be that they happened in London.
At the same time, I am using this project to understand better how to work and express using video.
On Youtube you can find the channel called London in 3 seconds.
On Vimeo you cand find the videos on the channel London in 3 seconds
The hashtag – #Londonin3seconds.
To share and find the videos on the social media networks, I am using the hashtag #Londonin3seconds when posting a new video or any update related with the project.
I hope you enjoy the videos.
You want it all and you want it now. Specially online where patience doesn´t suit into user´s habits.
Less than a second is enough to loose a user.
But this fact is slightly different if we talk about online video ads when comparing them to other formats of online ads. Users show a little bit more patience for videos. A fact to consider according to the bigger presence of online video day by day.
That is what S. Shunmuga Krishnan and Ramesh K. Sitaraman have found on their research “Understanding the Effectiveness of Video Ads: A Measurement Study” (click here to download) through 362 million videos and 257 million ads from 33 video providers in a 15 days period.
Some interesting facts we need to consider from this research are:
1. Mid-roll ads are more likely to be completely watched than pre-roll o post-roll video ads. Actually the rates were 97%, 74% and 45% respectively.
2. Time is an important factor as well in success for a video ad. 20 seconds video ads got a 60% of completion rate. The lowest if we compare with 15 seconds ads, which had 84% completion rate. Or 30 second ads with the highest completion rate at 90%.
3. The duration of main content is an important factor in the success. The longer the video the higher the completion rate. For longer videos the completion rate rises to 87%, but drops to 67% or shorter ones.
4. The relation between content and ads is also important for the success. Related contents are more likely to be watched than non related one.
5. It does not seem to be big differences between the day of the week to watch the complete video ad.
6. Returning visitors show more likely to watch video ads than new visitors.
7. Users are more patient finishing to watch a pre-roll ad than waiting for a video ad to load.
8. One third of users adandon the ads during the first quarter, and the other twho third abandon the ad later than the first quarter.
Content is the king. But content is not enought to achieve our targets.
We need to spread the content. We need people share the content. We need the content keep alive…
Trying to do everything on our own is a huge effort, specially if we don´t have more resources than our time. But there is always a way to make things easier. And do it in the right way, not cheating or using shortcuts…
One way to achieve it is creating alliances.
The first step to create an alliance is stablish the target. For that, we need to made a sincere internal research. After that we need to evaluate what we want to get from the alliance, and also, what we can offer to our future allies.
Once we have stablished the target and what we can offer in exchange, is time to search the candidates. This stage must be exhaustive. We must research their reputation, historial, if the really have what we need… and if they need or are interested in what we can offer them.
We also have to know wich is the price of the alliance. We need to be flexible and know how the alliance is going to affect us. We have to have into account all the variables. And not all of them have the same value for us and for the other part. In best scenario a variable will be very important for the other part but we could do it without effort.
Once we have chosen the candidates, it is time to order them from most to less interest and start to contacting them.
Whan can I get creating alliances in Social Media?
Perhaps the most inmediate and perceptible is the growth of friends or followers. So we will spread more our contents.
Getting more business opportunities will be another consecuence. Not only for increasing followers but also for the added value the other parts have receive from the alliance.
We will also receive more information wich help us to make a decission, create new businesses or any other actions…
Another interesting point is how alliances can help us to improve o introduce new processes in our business. We can learn how to optimize time, costs, delivery… key factors to be succesful.
In your experience… how alliances have been for you?