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EspañolDoes social media influence in purchase decisions?
The answer is yes.
This research from 2010 supports the answer. But there are other newer researches, as this wich shows how a 28% of respondents are influence by social media.
You can find the complete research on this link.
Image source: Image source: http://www.creditdonkey.com/social-media-buying.html
But social media is not the only factor with influences in purchasing.
We are more social everyday, but we also pay attention to others factors as the store, quality, shipping, size…
In the next infographic is possible to identify what is important for buyers when they have to decide about a purchase.
Image source: http://www.infographs.org/2013/04/what-influences-a-purchase-decision-infographic
How online video can push the online marketing strategy
If you could measure video in words, how many words would be one minute video?
The answer is 1.8 million.
Can you believe it?
According to the research by Dr. James McQuivey of Forrester Research this is its equivalence.
So, are you still thinking in leave video out of your strategy?
If the answer is yes, perhaps you should consider the following factors.
Online video is growing
Everyday online video is more and more present in the contents seen by users. In one year, from may 2011 to may 2012, online video consumption grew an amazing 30%. And due to a Cisco Research, by 2015 online video will 57% of the Internet traffic.
Attending to this numbers, is not strange that Youtube reached more than 1 billion unique users each month and showed over 4 billion hours of video each month.
But this data also warn about how the competition is becoming harder. Videos can´t be good any more. Now videos must be unique. And that´s is forcing marketers to be more and more creative.
Online video goes mobile
Unlimited mobile broadband or cheaper plans depending on the country is also pushing online video.
Users spend more time using their mobile devices. This is one of the reasons that explains why mobile video views grew by 300%.
Source: http://techcrunch.com/2013/04/09/mobile-video-views-up-300-in-2012-with-tablets-driving-the-charge-with-a-360-increase/
And also users act in different ways depending on the device they use. Tablet users tend to complete a video in comparison with smartphone or pc users.
Online video goes viral
Gangnam style and Harlem Shake are two of the most recent examples of how viral video acts.
Today we share video in a different way than not so much time ago. Do you remember when you emailed your friends to share content?
Today social media networks make sharing easier, faster and more effective.
Only with a couple of clicks we can share a video with hundreds or thousands people.
That´s another big reason to consider online video to push the online marketing strategy.
Do you agree? Do you use online video actively in your online marketing strategies?
8 ways feed makes our life easier
One of the main reasons we suscribe to a website´s feed is for its content and to get its updates as soon as they are posted.
Through these updates we are receiving a constant information flux that we can manage using a rss reader. There´s lot of rss readers we can choose with different features depending on our needs.
But feed is also interesting because it gives us some advantages and also mades easier some of our diary tasks.
What do I get from a feed suscription?
1. Inspiration
We are getting tons of information to inspire us to create new contents.
2. Raw material to create our content
Data, pictures, videos, infographics… all kind of materials, files, information… are going to make possible explore new subjects or go further in existing subjects.
3. Monitorization
A single and comfortable way to watch, for example, how act our competitors. Or keep up to date in some subjects or specific issues.
4. Saving time.
Although we need time fo filter the information, we already have the information and we don´t need to search for it.
If we classify different feeds in different folders, keywords or any other system we will save a lot of precious time.
5. Automatize tasks
Other option rss readers give us is automatize updates on social media networks. Automatize these tasks has a big risk because it can make difficult to response inmediately to conversations.
What do I get of having my own feed?
6. More spread for your contents
If we create interesting content, our suscriptors will increase in time expecting our updates.
According to this, our contents will be more easily shared and ti will be easier to receive more backlinks.
7. Fidelize our audience
Some suscriptors will turn into regular visitors. This will vary depending if our content is interesting for them or not.
8. Automatize updates on social networks
Using automatic services we can post our contents to our social networks profiles without effort. But we should be able to response quickly if friends or followers interact with them.
And you… what do you think your feed gives to you?
Dealing with problems. Avast shows us to how to do it.
This morning, as me, thousands of Avast Android users have waken up with the same Avast´s alert reporting that Whatsapp and other apps were infected by a trojan.
Trying to find my information on Google about the message, android:FakeInst-EY[trj], it seems to be a dialer. But this was only the first impression, because the exact alert didn´t case with the seach results.
In just a few minutes it was possible to find lots of people sharing and asking about this on forums, social networks… but nobody had a clue to solve it.
Some users suggested to uninstall Avast, perhaps those users were right in that moment.
Some minutes later, Avast pronounced about in its forum About Android:FakeInst-EY. It´s about a false positive that will be solved within the next update. Or if you can, update manually the antivirus.
A quick response from Avast, facing the problem and managing an issue that could turned into something bigger.
In my case, after uninstall and reinstall Avast on my smartphone is running as always and the alerts are gone.
How Facebook influences our mental health
Social networks are tools that allow us to keep in touch with our friends, relatives… share pictures, videos… increase our networking… but they have turned into a factor which influences our offline life.
In the same way we post what happens to us on real life or our toughts, the content posted in social networks affects our real life.
This fact can affect our mental health, because one of our own actions or by an action taken by a third. Depending on each person, consequences could be really cruel.
This consequences are being studied by specialists in universities all over the world.
Most of these studies focused on Facebook. The most important social network by users and time spent on it.
Adiction
Facebook can be the main aspect in some people´s life. These persons live only for Facebook. They post absolutely everything they do, where they are, with who…
Cecilie Schou Andreassen, Doctor of Psychology at Bengen University in Norway, has developed the first test to measure Facebook´s adiction. Based on six criteria.
Food disorders
Facebook is used for men and women to compare themselves with their friends through the pictures they share. This pictures, gets more likes or shares if they fit in the beauty ideal of the moment. This cause that some people wanted to change their bodies. Loosing weithg, haircuts, tattoos… they spend more time thinking about the parts or their bodies which annoy them than in those they like.
This was a research by The Center for Eating Disorders.
Self Esteem
In this case Facebook can be positive or negative.
In the positive way, according to Cyberpsychology, Behavior and Social Networking, Facebook can increases enormously self Esteem.
On the other hand, other researchs keep that Facebook can increase a lack of self Esteem in users with los self Esteem. This was revealed in a research by Waterloo University in Canada.
Tattoos and social media
Tattoos and social media have something in common, they are inside us, but in different ways.
Some thousands years ago, the human being started to mark its skin with tattoos. Sometimes for beauty, sometimes for religions and sometimes for healing… we can find lot of testimonies about this in mummys and historical documents.
In the last few years, people who have tattoos is increasing constantly, the same as the sophistication of their designs. That´s why lot of tattoos are shown with pride and honour, specially in social networks.
In some cases, social media and tattoos mixed. This is the case of a young woman who tattooed on hear arm her 152 Facebook´s closest friends.
Other users, feels so much love for a social network that they have tattooed their logos or pictures, as for example, the Twitter´s Whale Fail
Image source: http://www.cuerpoyarte.com/2009-10-24/12703/tatuaje-de-twitter-siganme-los-buenos / http://www.whatisfailwhale.info/
But, tattoo lovers also have their own specialized social networks. In these social networks they can share their tattoos, look for new designs, tattooist, festivals…
Some of this social Networks for tattoo lovers are
Pinterest´s numbers – infographic
Pinterest is getting a strong position between the big social networks despite of be the youngest one. In a few more time than a year and a half its numbers are astonishing. And keeps growing.
At the moment its stronghold is USA. But it´s growing in other countries, increasing its users and influence.
Due to its influence, do you wonder which are its numbers?
- 25 million monthly unique visitors. In comparision Facebook counts with 150, Linkedin 39,6 and Twitter 37. Impressive for a two years old social network.
- 65% of its traffic comes from USA.
- The fastest website ever reaching 10 million unique users.
- 80% of its users are women between 25 y 44.*
- 20% of female Internet users uses Pinterest.*
- El 97% de los seguidores de Pinterest en Facebook son mujeres.*
- The most active user has pinned more than 100,000 times.
- the average spend when a person buys a product found through Pinterest is
- The average spend made by a user who find a product through Pinterest is
- The average spend made by a user who find a product through Pinterest is
- 179,36$. 80,22$ through Facebook and 68,78$ through Twitter.
- 70% of users check Pinterest looking for inspiration for their shoppings.
- Users spend 84% of their time on Pinterest pinning, 15% liking and 1% commenting.
- Food is the most important content, present on the 57% of the interactions
- Pinterest´s number
Fonts:
http://workreimagined.aarp.org/
http://www.envisionmedia360.com/
http://www.face-marketing.com/
* USA.
No troll no party. 3 good reasons to take care of your trolls.
One of the symptoms of a mature community is the appearence of trolls. A troll, for those who are not too acquainted with Internet language, following the Wikipedia “is someone who posts inflammatory,extraneous, or off-topic messages in an online community, such as a forum, chat room, or blog, with the primary intent of provoking readers into an emotional responseor of otherwise disrupting normal on-topic discussion”.
In conclussion, somebody who is bored and spends its time annoying other people on the Internet.
But it´s also true that if the troll is under control, it can be very useful and helpful for the community in the following ways:
Increase the engagement of the community
Trolls are a good to measure the engagement. A community with a strong engagment will defend their virtual territory, the community will put the limits and will try to scare the troll.
Create and hallmark for the community
Some of the messages left by the troll or some answers can became into a hallmark for the community, as memes, animated gifs… and, in consecuence, something to use in our profit.
The more troll appears the more our community will interact
Usually trolls are quite active users, and when the other members of the community start to interact with them they multiply their activity. This fact will create more content. Probably, part of this content will have a high quality. That´s why the community will try to fight the troll using rational and logical arguments.
3 alternatives to qr codes
QR codes have became in an useful resource for brands to create interaction between different media. You can read an article about its potencial to enhance our social media profiles (spanish).
But to get this interaction between media, QR codes are not the only choice. There are other codes we can scan with a smartphone and reward the audience. Rewards that could be from exclusive contents to promotions…
1. SnapTag codes.
SnapTag codes as QR codes, need and app to be scanned by a smartphone. Compared with QR codes, SnapTag codes are round. This code is formed by a circle with some notchs, and its possible to allow an image inside it. This fact gives more chances for design.
In the following infographic you will find a comparison between QR and SnapTag codes.
Image source:http://www.welovecom.net/snap-tag-una-gran-alternativa-a-los-codigos-qr
2. Touchcode codes.
Touchcode codes are another choice for QR codes. This codes are invisible and they can store information wich users can interact with. One of their biggest advantages is that they can be introduced nearly in any packaging or in the product itself.
It is neccessary to install their app to scanned them.
3. Infinity View codes.
The same as Touchcode codes, Infinity View can be integrated in the packaging, as a watermark in this case. If it can be scanned, it offers an alphanumeric code to get the same content.
As the previous choices, is neccessary to install its own app to scan it and get the content.
7 ways to use youtube
Everyday we watch more and more videos. We see so much videos that the half of the Internet traffic are generated by videos. From april 2011 to first days in 2012 Youtube, the most important video platform, increased its traffic over 25% reaching 4 billions visits.
Due to this fact we can´t leave Youtube out of the social media strategy. Over all, after knowing video traffic is growing on mobile devices. Actually, video is the fastest growing app on mobile devices.
According to this huge numbers we can use Youtube to increase traffic to our website, sales, engagement and take all the advantages offered by Youtube.
1. Entertainment
I have a free moment, I´m going to check what´s on Youtube… we all have thought or heard this. From videoclips, to shorts or cat videos… is possible to spent some lives watching Youtube videos and don´t be able to watch all of them.
2. Education
Perhaps the best way to learn how to do something is watching it. From videotutorials about how to use software, to change a tap, conferences or knitting… Youtube is an endless source to learn nearly everything, you only need curiosity and time.
3. Inspiration
Perhaps this happens more in some proffesional areas, specially between creatives, but is probably that you will need inspiration in any moment. On Youtube you can search for references, see what other people have done in the same situation, how an artist has evolved…
4. Videoblogging
If you are not afraid of cameras, Youtube is the perfect platform for you. Even there are some videobloggers who got a tv show thanks to their videoblog on Youtube.
5. Promotion
Viral videos, promotions, infomercials… brands use a lot of formats to get known or increase sales. You can get thousand of sights of your video in a short period of time if viewers find it interesting.
6. Back up
It is not the most common use for Youtube, but it´s a good platform to storage our personal videos. Holidays, birthdays, or artistic videos created by us… but we must be careful with privacy and copyright if we use music or other resources.
7. VideoCV
For jobseekers this is a big opportunity. You can highlight above your competitors using videoCV. Youtube offers lot of choices to create a videoCV and make your unique.
And what about you… do you use Youtube in another way?