You want it all and you want it now. Specially online where patience doesn´t suit into user´s habits.
Less than a second is enough to loose a user.
But this fact is slightly different if we talk about online video ads when comparing them to other formats of online ads. Users show a little bit more patience for videos. A fact to consider according to the bigger presence of online video day by day.
That is what S. Shunmuga Krishnan and Ramesh K. Sitaraman have found on their research “Understanding the Effectiveness of Video Ads: A Measurement Study” (click here to download) through 362 million videos and 257 million ads from 33 video providers in a 15 days period.
Some interesting facts we need to consider from this research are:
1. Mid-roll ads are more likely to be completely watched than pre-roll o post-roll video ads. Actually the rates were 97%, 74% and 45% respectively.
2. Time is an important factor as well in success for a video ad. 20 seconds video ads got a 60% of completion rate. The lowest if we compare with 15 seconds ads, which had 84% completion rate. Or 30 second ads with the highest completion rate at 90%.
3. The duration of main content is an important factor in the success. The longer the video the higher the completion rate. For longer videos the completion rate rises to 87%, but drops to 67% or shorter ones.
4. The relation between content and ads is also important for the success. Related contents are more likely to be watched than non related one.
5. It does not seem to be big differences between the day of the week to watch the complete video ad.
6. Returning visitors show more likely to watch video ads than new visitors.
7. Users are more patient finishing to watch a pre-roll ad than waiting for a video ad to load.
8. One third of users adandon the ads during the first quarter, and the other twho third abandon the ad later than the first quarter.
Content is the king. But content is not enought to achieve our targets.
We need to spread the content. We need people share the content. We need the content keep alive…
Trying to do everything on our own is a huge effort, specially if we don´t have more resources than our time. But there is always a way to make things easier. And do it in the right way, not cheating or using shortcuts…
One way to achieve it is creating alliances.
The first step to create an alliance is stablish the target. For that, we need to made a sincere internal research. After that we need to evaluate what we want to get from the alliance, and also, what we can offer to our future allies.
Once we have stablished the target and what we can offer in exchange, is time to search the candidates. This stage must be exhaustive. We must research their reputation, historial, if the really have what we need… and if they need or are interested in what we can offer them.
We also have to know wich is the price of the alliance. We need to be flexible and know how the alliance is going to affect us. We have to have into account all the variables. And not all of them have the same value for us and for the other part. In best scenario a variable will be very important for the other part but we could do it without effort.
Once we have chosen the candidates, it is time to order them from most to less interest and start to contacting them.
Whan can I get creating alliances in Social Media?
Perhaps the most inmediate and perceptible is the growth of friends or followers. So we will spread more our contents.
Getting more business opportunities will be another consecuence. Not only for increasing followers but also for the added value the other parts have receive from the alliance.
We will also receive more information wich help us to make a decission, create new businesses or any other actions…
Another interesting point is how alliances can help us to improve o introduce new processes in our business. We can learn how to optimize time, costs, delivery… key factors to be succesful.
In your experience… how alliances have been for you?
If you could measure video in words, how many words would be one minute video?
The answer is 1.8 million.
Can you believe it?
According to the research by Dr. James McQuivey of Forrester Research this is its equivalence.
So, are you still thinking in leave video out of your strategy?
If the answer is yes, perhaps you should consider the following factors.
Online video is growing
Everyday online video is more and more present in the contents seen by users. In one year, from may 2011 to may 2012, online video consumption grew an amazing 30%. And due to a Cisco Research, by 2015 online video will 57% of the Internet traffic.
Attending to this numbers, is not strange that Youtube reached more than 1 billion unique users each month and showed over 4 billion hours of video each month.
But this data also warn about how the competition is becoming harder. Videos can´t be good any more. Now videos must be unique. And that´s is forcing marketers to be more and more creative.
Online video goes mobile
Unlimited mobile broadband or cheaper plans depending on the country is also pushing online video.
And also users act in different ways depending on the device they use. Tablet users tend to complete a video in comparison with smartphone or pc users.
Online video goes viral
Gangnam style and Harlem Shake are two of the most recent examples of how viral video acts.
Today we share video in a different way than not so much time ago. Do you remember when you emailed your friends to share content?
Today social media networks make sharing easier, faster and more effective.
Only with a couple of clicks we can share a video with hundreds or thousands people.
That´s another big reason to consider online video to push the online marketing strategy.
Do you agree? Do you use online video actively in your online marketing strategies?
One of the main reasons we suscribe to a website´s feed is for its content and to get its updates as soon as they are posted.
Through these updates we are receiving a constant information flux that we can manage using a rss reader. There´s lot of rss readers we can choose with different features depending on our needs.
But feed is also interesting because it gives us some advantages and also mades easier some of our diary tasks.
What do I get from a feed suscription?
We are getting tons of information to inspire us to create new contents.
2. Raw material to create our content
Data, pictures, videos, infographics… all kind of materials, files, information… are going to make possible explore new subjects or go further in existing subjects.
A single and comfortable way to watch, for example, how act our competitors. Or keep up to date in some subjects or specific issues.
4. Saving time.
Although we need time fo filter the information, we already have the information and we don´t need to search for it.
If we classify different feeds in different folders, keywords or any other system we will save a lot of precious time.
5. Automatize tasks
Other option rss readers give us is automatize updates on social media networks. Automatize these tasks has a big risk because it can make difficult to response inmediately to conversations.
What do I get of having my own feed?
6. More spread for your contents
If we create interesting content, our suscriptors will increase in time expecting our updates.
According to this, our contents will be more easily shared and ti will be easier to receive more backlinks.
7. Fidelize our audience
Some suscriptors will turn into regular visitors. This will vary depending if our content is interesting for them or not.
8. Automatize updates on social networks
Using automatic services we can post our contents to our social networks profiles without effort. But we should be able to response quickly if friends or followers interact with them.
And you… what do you think your feed gives to you?
This morning, as me, thousands of Avast Android users have waken up with the same Avast´s alert reporting that Whatsapp and other apps were infected by a trojan.
Trying to find my information on Google about the message, android:FakeInst-EY[trj], it seems to be a dialer. But this was only the first impression, because the exact alert didn´t case with the seach results.
In just a few minutes it was possible to find lots of people sharing and asking about this on forums, social networks… but nobody had a clue to solve it.
Some users suggested to uninstall Avast, perhaps those users were right in that moment.
Some minutes later, Avast pronounced about in its forum About Android:FakeInst-EY. It´s about a false positive that will be solved within the next update. Or if you can, update manually the antivirus.
A quick response from Avast, facing the problem and managing an issue that could turned into something bigger.
In my case, after uninstall and reinstall Avast on my smartphone is running as always and the alerts are gone.
Social networks are tools that allow us to keep in touch with our friends, relatives… share pictures, videos… increase our networking… but they have turned into a factor which influences our offline life.
In the same way we post what happens to us on real life or our toughts, the content posted in social networks affects our real life.
This fact can affect our mental health, because one of our own actions or by an action taken by a third. Depending on each person, consequences could be really cruel.
This consequences are being studied by specialists in universities all over the world.
Most of these studies focused on Facebook. The most important social network by users and time spent on it.
Facebook can be the main aspect in some people´s life. These persons live only for Facebook. They post absolutely everything they do, where they are, with who…
Cecilie Schou Andreassen, Doctor of Psychology at Bengen University in Norway, has developed the first test to measure Facebook´s adiction. Based on six criteria.
Facebook is used for men and women to compare themselves with their friends through the pictures they share. This pictures, gets more likes or shares if they fit in the beauty ideal of the moment. This cause that some people wanted to change their bodies. Loosing weithg, haircuts, tattoos… they spend more time thinking about the parts or their bodies which annoy them than in those they like.
This was a research by The Center for Eating Disorders.
In this case Facebook can be positive or negative.
In the positive way, according to Cyberpsychology, Behavior and Social Networking, Facebook can increases enormously self Esteem.
On the other hand, other researchs keep that Facebook can increase a lack of self Esteem in users with los self Esteem. This was revealed in a research by Waterloo University in Canada.