About me

Hello!
My name is Antonio García.
I consider myself a unique minded and self-driven person. Those are the reasons I started this blog, to dig deeper into the areas which I am passionate about (which excite me).
Creativity and internet (online media) have always been my passion and the center of my professional life.

Education
My education has always been around my passions: creativity and marketing.
I got a Bachelor Degree in Advertising and Public Relations from the Universidad Complutense de Madrid.
After that I continued my education with a master degree in Advertising Creativity by Zinkproject! in Madrid.
Some years later I gained an Executive Masters degree in Sales Direction and Marketing from CESMA Business School in Madrid.
And I also have been studying and researching by myself other areas and developing different projects.

Work experience
I started my working (career) at IKEA.
It was intended to be just a summer job, but it turned into a more serious position. I became a Signwriter in Communication and Interior department in San Sebastián de los Reyes store.
After a year in that position, I was promoted to National Graphic Communication Manager for the project “From monday to friday IKEA is even better”. In addition, I was a Web Content Manager for the same Project and the websites of the Madrid’s stores.
After IKEA I jumped to the creative department as Art Director in some of the most important worldwide advertising agencies.
I have been  part of the creative department in OgilyOne, Arc Worldwide (Leo Burnett Group) and Adstore Young and Rubicam.
In these agencies I had the chance to work with clients as movistar, Renault, ING, IBM, American Express, Sage, Marlboro, Johnny Walker or Kellogs and other international and national clients.
After advertising agencies I reoriented my professional profile to social media.
In this new stage of my professional life I have worked in CESMA Business School and also in mitula. In both of them I continued playing Art Director role appart from social media taking advantage of my previous experience.
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